supporting the whole Product marketing cycle
Market Inteligence
Portfolio Development
Portfolio Development
- Market trends
- Customer needs
- Competitor analysis
- Application roadmap
Portfolio Development
Portfolio Development
Portfolio Development
- Technology & product roadmap
- New product definition & development
- Custom product development
Go To Market
Portfolio Development
Product Management
- Product promotion through MARCOM activities
- Customer visits
- Design-in support
Product Management
Product Management
Product Management
- Value based pricing
- Forecasting
- Portfolio clean-up
- Product changes
Strategic Projects
Product Management
Strategic Projects
- Strategic planning
- Organisational development
- Special projects (e.g. Joint ventures, margin improvement)